The opening week of the 2026-27 Indian Super League drew 65 million views on YouTube across its five matches, Khel Now reported on 16 October 2026.
The numbers
- Views: 65 million across five matches
- Reach: 52 million viewers
- Engaged views: 16.8 million
- New subscribers: 120,000, taking the channel to 2.7 million
- Live chat interactions: 1.6 million
The most-watched matches
NorthEast United vs Mohun Bagan Super Giant was the most-viewed match, with 17 million views. The season opener, Bengaluru FC vs SC Delhi, drew 8.9 million.
Peak concurrent viewership on the English feed was 349,073, for Inter Kashi vs Kerala Blasters. On the Hindi feed it was 100,660, for NorthEast United vs Mohun Bagan.
How to watch
Every ISL match is available live and free on YouTube, with television coverage on Sony Sports Network and streaming on SonyLIV.
The report did not compare the figures with previous seasons or quote league officials.
Figures are as reported by Khel Now.
Image: An Indian Super League footballer in action (file photo). Photo by Byronkhiangte, licensed under CC0, via Wikimedia Commons.